October Growth Report
Growth report · October 2026 · From Alex to the Northwind team · For your reading

October brought more new customers and fewer cancellations, while revenue barely moved

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Monthly revenue$87,569+1.2% vs September
Visitors51,600+7.9% vs September
Signups1,930+17.7% vs September

We added 53 paying customers in October

1,200 1,250 1,300 1,350 1,254 +86 −33 1,307 September New paying Cancelled October 64 in September 47 in September

4 things that changed in October

Annual plan launched on Oct 1
Chose annual
27
New paying
86
2 Google Ads campaigns paused on Oct 12
~$4k saved
Support tickets since the help center move
−18%
Onboarding email test: day-7 activation Still running
Before
38%
With test
44%